BA - Bachelor of Arts in Leisure & Tourism Management

BA - Leisure & Tourism

With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry while fostering their capacity for creative, entrepreneurial thinking. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services departmentwill assist all applicants throughout the entire application process.

Program contentYear 1FIRST SEMESTER

• Foundations of Business Management
• Marketing Management
• Written Communication Skills
• Accounting I
• Microeconomics
• Elementary Calculus
• IT Software for Business
• Environmental Sustainability
• Crafting Your Future: Your Time at EU

SECOND SEMESTER

• Ethics in Business
• Oral Communication Skills
• Accounting II
• Macroeconomics
• Business Law
• Mathematics of Finance
• Applied Management Statistics
• Advertising, Media & Branding
• Crafting Your Future: Your Time at EU

THIRD SEMESTER

• Strategic Marketing
• Business Finance I
• Human Resource Management
• Production Management
• Entrepreneurship & New Venture Creation
• Management Information Systems
• Digital Business
• Cross-Cultural Business Issues
• The Business of Tourism
• Crafting Your Future: Your Time at EU
• Research Methods I

Year 2FOURTH SEMESTER

• Global Economics
• Business Finance II
• Social Media Marketing
• Financial Markets
• Consumer Behavior
• Sales & Purchasing Management
• Service Management
• Event & Conferencing Management
• Cultural Heritage
• Crafting Your Future: Your Time at EU
• Research Methods I

FIFTH SEMESTER

• Global Business
• Financial Statement Analysis
• Negotiation
• Small Business Management
• Corporate Finance
• Industrial Marketing
• Tourism Marketing
• Sustainable Tourism: Policies & Ethics
• Hospitality Management
• Crafting Your Future: Your Time at EU

Year 3SIXTH SEMESTER

• The Business Consultancy Project Part I
• Global Business & Strategy
• Marketing Across Cultures

SEVENTH SEMESTER

• The Business Consultancy Project Part II
• Developing Leadership & Management
• International Entrepreneurship

EIGHTH SEMESTER

• Strategic Management
• Budgeting & Control
• Organizational Communication
• Cases in Marketing
• Cases in Tourism
• International Operations Management
• Financial Management in Tourism
• Quality Management
• Leisure & Recreational Management
• Crafting Your Future: Professional Development