Master in Digital Marketing, Transformation and Design Thinking
Master in Digital Marketing, Transformation and Design Thinking
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Program contentYear 1TERM 1
- Digital Marketing Strategies
- Marketing Web Analytics & Metrics
- Automation, Search Engine & Conversion
- Social Media Marketing & Advertising Strategies
- Masterclass I
TERM 2
- Ideation & Brainstorming Techniques
- Design Thinking
- Leadership & Entrepreneurial Thinking
- UX & HCD
- Masterclass II
TERM 3
- Digital Transformation Strategy
- Digital Business Models
- Digital Startups
- New Tech
- Masterclass III
Kiinnostuitko koulutuksesta?
Jos haluat lisätietoa aiheesta Master in Digital Marketing, Transformation and Design Thinking, voit täyttää alta löytyvän yhteydenottolomakkeen. Kysymyksesi lähetetään suoraan oppilaitokselle.Seuraavat toteutukset
Tutkinto / todistus
Credits:60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:
- Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
- Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
- Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.
Kustannukset
Tution fee per term: € 4,600
Several scholarship options are available. Please check the institute website for more information.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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