Master in Tourism & Hospitality Management
Master in Tourism & Hospitality Management
An increasingly globalized world has led tourism to become the fastest growing industry in business today. Modern companies require academically qualified, visionary leaders with an entrepreneurial mindset to create new business models and understand changes in technology and consumer trends. Focusing on the development of executive skills and strategic aptitudes, this program explores the theories, practices and frameworks that make up the tourism and hospitality fields, while developing understanding of international and intercultural management needs.
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Program contentYear 1TERM 1
- Foundations of Business Management
- Environments of Tourism
- Finance Management
- Tourism Marketing
- Seminar: Sustainable Tourism: Policies & Ethics
TERM 2
- The Tourism Industry
- Cross-Cultural Team Management
- Operations Management
- Digital Tourism: Marketing Strategies & Online Commercialization
- Seminar: Marketing & Communication Skills
TERM 3
- Hospitality Management
- Entrepreneurship, Change Management & Leadership
- Innovation in the Tourism Industry
- Information Technologies in Tourism
- Seminar: Applied Cases in Tourism
Kiinnostuitko koulutuksesta?
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Tutkinto / todistus
Credits: 60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
In addition to industry-specific modules, this program focuses on development strategies and management styles geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:
- Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.
- Have a systematic understanding of the hospitality and tourism service sector organizations, their external contexts and how they are managed.
- Critically evaluate the core business disciplines and methods at work in hospitality and tourism service sectors, and be able to apply these in practical contexts.
- Explore issues that concern host-visitor relationships.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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