1st Level Master Degree in Design: Innovation, Strategy and Product

1st Level Master Degree in Design: Innovation, Strategy and Product

1st Level Master course in Design trains a new generation of designers and strategists who are ready to approach problem solving by facing consumers and clients needs in a design process. The course offers the opportunity to examine different production systems. Participants are constantly stimulated and encouraged to develop their own design methodologies, in order to produce unique design concepts responding to market demands. Throughout the use of contemporary languages and expressions, future scenarios are reached and transformed into innovative design solutions.

This course is held in English language.

The Master course is based on an interdisciplinary team approach, as in the best design agencies and think-tanks. The curricular internship constitutes the achievement of the course as it offers the possibility to alternate a professional experience to the academic study programme. In order to facilitate the choice of professional opportunities, the curricular internship can be carried out in studios/companies - corresponding to the courses objectives - or “on campus” through a professional simulation project.

The course is recognised by MIUR (Ministry for Education, University and Research) as a First Level Master Degree credit-rated at 60 credits allowing students to progress further in their studies in Italy or abroad.

Methodology and structure

The Master course is structured as an experimental path through which students are able to experience and put into practice the mind-set gained during the course by facing real-life projects and business situations, applying principles of both teamwork and learning by doing.

The course main philosophy is client-driven. Strong links with main firms, both Italian and international, enable external knowledge and skills in terms of design, case-studies and business strategies. At the end of this Master course, participants have increased their personal overview and are then able to face projects not only from production and technical point of view, but from a more important strategic and systemic perspective.

Students acquire the ability to imagine scenarios and complex ecosystems of brands, products and services. They also learn to use ethnographic research tools to understand values, attitudes and people desires.

The preliminary phases of the Master course covers themes related to design thinking and relevant methodologies: methods and User Centered Design tools. Traditional lectures, workshops and laboratory sessions are structured in parallel in order to allow participants to be aligned to same cultural and design tools. Students then deal with the different phases of the design process, consisting of experimental and interactive work-flows, supported by Project Leader Advisors.

Conferences and seminars give students the opportunity to come face to face with industry professionals and agencies, important figures in the fields of design, entrepreneurship, technology and economics. Results of the Final Project are presented at the end of the course to a commission consisting of industry professionals and experts.

In the past editions, projects have been developed in collaboration with: Midea, Ferrarelle, Piaggio, Ceres, Rizoma, Tecnargilla, Vitasnella, Scoprega, Verallia, Prodir, TVS, Vibram, among the others.

Career opportunities

The Master trains professionals with strong skills in design and innovation, suitable for working as Designers in studios, agencies, design companies, institutions and auto-production, or able to develop their own business.

Are you interested in Master's Programme in Design?

You can ask more about the Master's programme by filling in the information request form (in English).