Leading Transformational Change | Master of Business Administration
If you want to develop your skills in transformational leadership, this programme is for you. You will learn how to manage environments that are going through a major change. A transformational leader must be very independent and be able to develop and research. Therefore, you are expected to have an active and curious attitude as well as readiness to schedule your studies and commit yourself to completing them.
The total extent of the programme is 90 credits and it consists of core competence (30 credits), complementary competence (30 credits) and thesis (30 credits).
The mandatory core competencies (30 credits) will all be available completely online, provided by Laurea teachers and will be in English. The courses will consist of courses focusing on consumer behaviour and brands, the Nudge – influencing individual and group behaviour, modelling laws, the digital economy, digital marketing and living in a changing world – an international perspective.
During this course, you will learn to identify the role of information in a value creation process and understand value creation in network environments. Studies include measuring the position in a network, understanding the value of different positions in a network and analysing the competitive strengths of companies working in a digital environment. After the course, you will be able to apply the skill of vicarious thinking in everyday negotiations and decision-making.
Brand Mash-Up – Transforming Your Business Through Collaboration
You will learn to analyse your personal brand by choosing brands to collaborate with. You will learn to use the brand mash-up framework and study through branding literature. After the course, you will be able to evaluate the financial value of brands, create a plan for collaborating brands and design new service or product brands with brand mash-up tools.
Legal design in change management
You will learn to use Service Design methods in making legal services and texts more accessible and understandable.
This course helps you to manage legal aspects affecting transformation in business and to utilize visual thinking and communication to secure shared understanding of legal documents. After the course, you will be able to develop and create legal information, services and systems.
Nudging Transformational Change into Action
You will learn to understand the role of heuristics and biases in business environment and to explore the fields of behavioural economics and behavioural decision-making. The course will help you identify and evaluate psychological factors that either promote or challenge transformation change and to analyse ethical aspects of behavioural interventions and nudges.
In the Digital Marketing course, you will learn to develop digital marketing strategies through electronic media and to implement digital marketing strategies into practice. During the course, you will learn the necessary skills to evaluate product, pricing, distribution and communication marketing functions in an internet marketing strategy. You will also learn to use digital analytics to evaluate and optimize the results of digital marketing.
Living in a changing world
This course helps you to understand and work with people from different cultures. You will learn to collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion.
You can deepen and extend your knowledge through complementary competencies. The scope of the studies is 30 credits and they support your individual study paths and competence. The amount of online master level courses in English provided by both Laurea and other universities of applied sciences is continuously increasing. You can choose your complementary courses from this common offering and include eg. Open Access offering in your elective studies. You can also register for elective on campus courses and, language skills permitting, available in Finnish. It is recommended to start working on your thesis (30 credits) early on.
Want to know more?For more information about Leading Transformational Change | Master of Business Administration, please submit an information request below and the school will contact you with further information.
Hakeminen ja kelpoisuus
Application through joint application system at Studyinfo.fi
Tutkinto / todistus
Master of Business Administration
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