Degree Programme in Esports Business | full-time studies

Are you a fan of esports? Are you a player but want to deepen your expertise in esports? Ever wondered what happens behind the scenes of your favourite esports team? How large esports events are executed? The Esports Business degree program at Kajaani University of Applied Sciences provides its students with an exclusive look into the business landscape of the next billion-dollar industry. 

Kajaani University of Applied Sciences provides its students with invaluable hands-on experience within the rapidly growing esports industry. The ‘Esports Business’ degree program delves into the various components that propel the business side of one of the world's fastest-growing sports.

The Bachelor’s of Esports Business is not a player training course and therefore is not focused on improving the students' in-game ability but rather provides attendees with an all-encompassing curriculum focused on the various career opportunities available in the esports landscape, primarily focusing on business operations, digital marketing, and event management. You will receive the same core fundamental business knowledge as those within traditional business degrees, but through the lens of esports and utilizing topical industry case studies. Examples of additional courses include individual coaching, contract law, and esports service design.

To ensure our students are prepared to enter this lucrative field we offer a wide range of courses including marketing, coaching, esports landscape, branding, event management, and contract law. These areas are key elements of the esports industry that enable its continued growth. Hands-on experience is where this degree truly shines. Our students are equipped with resources, time and support to create ventures and build their practical knowledge in real-world environments.

Career Opportunities

As a professional in Esports Business, you can be working for example with esports teams or organisations, marketing or with developing and managing partnerships and business collaborations (such as advertising, marketing, sponsorhip to name a few). You tasks may also include identifying new products or distribution opportunities, negotiating agreements, sourcing sponsors or do market analyzing, research or financial modeling to help to make the business decisions. You can also coach players and team members or start your own business. 

Graduates with a business degree will be able to apply for a variety of employment positions, from entrepreneurship to working in management roles, project planning and development roles, and sales and marketing positions, all within both the private and public sectors.

Suorita elektroniseen urheiluun keskittynyt englanninkielinen koulutusohjelma Kajaanin ammattikorkeakoulussa. Tutkinto valmistaa sinut kansainvälisiin tehtäviin eSports-alalla. Voit työskennellä esimerkiksi valmentajana, yrittäjänä tai pelisuunnittelussa.