Degree Programme in Tourism | full-time studies

Degree Programme in Tourism

The objective of the Bachelor's Degree in Tourism is to provide the students with the necessary skills to manage quality tourist experiences and to develop and manage tourism businesses with entrepreneurial attitude.

Through your studies, you will acquire comprehensive customer-oriented product development and marketing competences, and you will become familiar with different cultures for the purposes of international tourism. You will also learn to develop and deliver high-quality experiences for tourists and to manage tourism businesses with an entrepreneurial attitude. The final stages of your studies will utilise your acquired competences in practice, and in the development of different types of smart solutions.

During the duration of the studies, students will carry out different kinds of projects in close collaboration with local companies and organisations. Several tourism destinations will also be explored in person, and through academic study, during the program. It should be noted that in this degree, students spend a significant amount of time outside the classroom, outdoors and in natural surroundings,experiencing tourism services and activities first hand. The main focal areas of the degree are nature activities, cultural perspectives and recreational tourism.

The theme throughout the studies is innovative creativity, responsible and sustainable tourism enterprise development, internationality and personal development.

Specialization

At KAMK, you can study activity tourism, which is the only educational offering of this type in Finland. Activity tourism involves experiential activities in natural environments, as well as wellbeing tourism combined with the accommodation and catering business. Our new and innovative approach called ActivityLab combines real work-life project work and studies. Through our ActivityLab, students can apply their new knowledge in practice, create networks, and build the skills required in working life while being part of a project group. 

In this degree, the students will  specialize in either adventure tourism or wellbeing tourism. In the adventure tourism module, students will learn to create and commercialise experiences in the form of summer and winter nature and sports based tourism activities. The wellbeing tourism module enables students to develop wellbeing and wellness experiential service concepts as a part of tourism.

Career opportunities

The Tourism degree provides students with the skills to work in tourism development, sales, marketing and production tasks, tourism management, and as independent entrepreneurs. 

Suorita Bachelor of Hospitality Management -tutkinto Kajaanin ammattikorkeakoulussa. Opintojen aikana erikoistut seikkailumatkailuun tai hyvinvointimatkailuun. Koulutuksen aikana saat tarvittavat taidot laadukkaiden matkailukokemusten hallinnointiin ja opit kehittämään yrittäjälähtöisesti matkailualan liiketoimintoja.